Once a jewel with bourgeois connotations, long reserved for women, the pearl necklace now adorns the necks of new consumers: young men aged 25 to 45. It is the pearl necklace “for everyone”.
The first to give the pearl a masculine twist was Pharrell Williams. Known as one of the best American music producers, founder of the band NERD and an essential singer, he was courted by major European fashion houses following his collaborations with Adidas, the New York jeweller Jacob and the House of Chanel.
Now creative director of menswear at Louis Vuitton, he appreciates the pearl as a creative material, notably for spectacle frames. Since 2020 he has been seen wearing cultured pearls around his neck.
We have been selling men's cultured pearl bracelets for more than 10 years. The strand of cultured pearls worn around the neck is thus gradually becoming a unisex piece of jewellery.
Pearl necklaces for men have become a “must-have” in artistic circles in every capital city
The pearl quickly found new icons such as :
The British singer Harry Styles (pictured above) is never without them, like Jaden Smith (actor, singer, influencer… pictured below) and the rapper A$AP Rocky (see the first photo, at the top of the article). Whether they are pop singers followed by millions of fans around the world, actors, models or influencers, these men who set the trends are breaking free of gender conventions and having fun with the codes.
The pearl makes more of a mark than the brand ; it is a sign of chic and understated refinement ; it evokes elegance and sensuality.
Could the "pearls for all" trend , which advocates freedom from gender boundaries, also be synonymous with a reductive social hierarchy? In any case, it opens up liberating possibilities that are not confined to the world of the catwalk. The accessory also goes beyond mere decorative adornment and proves fashion's ability to reflect the issues of its time.
For us, as cultured pearl professionals, this is an opportunity to support this underlying trend and to create pieces that respond to this movement. These international celebrities are photographed and followed by millions of fans who will be our future customers; so let's all be ready!!!
Source : “Ils sont plus libres avec la mode de nos parents et s’en amusent” (They are freer with our parents' fashion and have fun with it), Le Monde + “Les hommes se mettent au collier de perles (et voilà ce que cela cache)” (Men are taking to pearl necklaces – and here is what lies behind it), TerraFemina.com